Generate Customer Demand
Demand generation is creating combination of sales and marketing activities that address the query of a potential customer.
Lead generation, on the other hand, refers to the action of converting customers into leads.
At Digital Peach we’ll find your optimal blend of channels that will be efficient, effective and results-driven.
Take a blog as an example. A demand generated marketing blog will solve the problem a customers want fixing at where they are in the buyer journey. Connecting to your audience with relevant, well-timed messages, will lead to better more frequent conversions.
Buyer Journey
It’s commonly accepted among marketers there are four key stages of the buyer journey;
Awareness – Buyers realise they have a problem and are looking for a solution. At this stage they’re looking for experts, someone they can trust.
Consideration – Buyers accept they have a problem and are looking solutions. They will compare and contrast.
Decision – At this stage, prospects are looking for the most appealing option. By now they should know who you are, you’ve demonstrated your expertise, building reputation, and now they’re ready to buy.
Retention – Repeat customers are influencers, keeping your customers happy they’ll tell there friends and become repeat buyers.
If you’d like help in reaching out to more customers click here and let’s arrange a chat.
Social Media
Social media plays an essential part in all four stages of the buyer journey or sales funnel.
At the top of the funnel social media is used to help build awareness for your product or service. Using Facebook, Twitter, LinkedIn or Instagram people like, share and engage with the content you create. They read reviews and share their experience with friends, making recommendations (good or bad), and building your reputation.
Driving traffic to your website with promotional offers, great content and engaging on social media will build your pipeline and generate sales.
Email Marketing
So you now have a good number of leads in your database, your open rates not good and no ones buying. What can you do?
Creating a series of emails, an email campaign, is the final stage in demand generation funnel. It’s the step that’s most likely to entice your customer to make a purchase.
Below is an example of a short email campaign:
- Send a ‘thank you’ message after a purchase to give you to tell them about other interesting pages on your website.
- A send email should be more tempting, offer an incentive or timely discount.
- This third one serves as a reminder the offer is coming to a close.
- A final reminder and more valuable offer.
If there’s no sale at this stage it’s worth considering removing this customer from your database or sending an ‘all or nothing’ incentive to tip them over the edge.
SEO
Search Engine Optimisation means helping Google to see your products over your competitors.
In theory it’s simple, Google (or other search engines) will serve what it believes to be the best match for user. It looks at their previous searches, location, age, gender and much, much more.
Except actually it’s not that simple.
Google will look at everything from the age of your website, to the amount of content and blogs it has, it’s bounce rates, backlinks, meta-descriptions, the list goes on.
We’ll carry out a website audit and competitor analysis with a report identifying and prioritising whats required. If you’d like to hear more contact us now.
Copy writing
You’ve probably heard the expression Content is King, great content converts potential customers in to buyers. From social media posts, to blogs, emails and content for your website pages aligning keywords to your target audience and relevant stage of the buyer journey gets results every time.
Graphic design
Branding
There are several different types of graphic design. All are used to convey a visual message, through typography, colour, form and imagery.
Visual or branding design is used by organisations to communicate personality and emotions and should shape your product strategy, helping create demand and open new markets.
Brand designers will create logos, colour pallets, typography and images to be used alongside any guidelines that have been created.
Marketing and Advertising
We’ve already talked about how marketing engages it’s target audience – visual content is part of that process, grabbing people’s attention and telling a story.
Here at Digital Peach, will discuss what you want to achieve working with you to create the assets you need for your business. Some of the work we do includes:
- Images for websites, blogs and newsletters
- Email marketing templates
- PowerPoint presentations
- Social media ads, banners and graphics
- Banner and retargeting ads
- Signage and trade show displays
- Postcards and flyers
- Magazine and newspaper ads
- Posters and banners
- Brochures (print and digital)
Calls to action and linking your designs through to a landing page, help generate leads for your business. Learn how we put these strategies into place for your business here.
Contact us or book a discovery call now and let’s talk about how many new leads you want every month
