Email marketing is where the magic happens. It’s the most effective and inexpensive way of connecting with your prospects and turning them into customers. Did you know 99% of consumers check their emails every day?
Your email list, or database will probably be made up from previous visitors to your website. These are customers who’ve been attracted by an offer, blog or download who want to hear from you. In fact people spend 138% more than those who do not receive email offers, so build your list!
To convert a new customer it helps to know who they are and what they’re interested in. So by segmenting customers into relevant lists they’re much more likely to buy from you.
Lists can be based on a variety of things including, products previously bought, gender, location, pretty much anything you like. Then create your attention grabbing subject line to make sure they open it!
E-commerce websites generally have a short buying cycle, so sending targeted offers and promotions work really well. But it’s important to make sure they’re timely, relevant and optimised for conversion. If not, customers will unsubscribe and the hard work put into getting them will be lost.
If you’re a service industry or B2B, your email marketing approach needs to be more sophisticated. And its here where a nurture campaign, to draw people further down your sales pipeline is most beneficial.
If you’d like more information on how to increase sales with email marketing, let’s chat about we can help.