Need a lead generation campaign to double the amount of leads you currently get?
You’ll know from past experience generating leads takes time, effort and resources. And it’s our aim to double them within 6 months!
First lets clarify what a lead is and where it comes from.
There are two main sources of leads:
Outbound leads, are usually the result of cold calling, unsolicited emails, or the purchase of contact lists.
The problem with these leads is they’re unaware of your company and you don’t know if they have a need. Getting round gatekeepers is an additional problem, wasting valuable time for limited returns.
Inbound leads result from people actively searching for your products or services. Typically they’ll find you from social media, a piece of content, or maybe even an advertisement. Whatever the source of the lead, they submit contact details in return for your offer, promotion or download. These new MQL’s (marketing qualified leads) can be now followed up with an email nurturing them into a buying customer.
Lead generation campaigns require a combination of some, or all digital marketing channels including SEO, social media, paid search and content.
Knowing how to bring them all together to drive leads into your pipeline takes careful planning and execution.
Our step by step process
We’ll kick things off with a look at your current statistics, to see what visitors like about your website and where improvements can be made. Reviewing your social media accounts will make sure your engaging with the right target audience.
A website audit and keyword review will help improve your page rankings and drive quality traffic to your website. There’s little point in spending time and resources attracting visitors to your site that never convert, its costly financially and for SEO – Google likes low bounce rates, if people leave your website too quickly your page rank will slide.
‘Fail to plan and you plan to fail’.
We’ll discuss your business objectives and put a strategy in place to help you achieve them.
Together we review the plan by scrutinising the monthly report, this identifies progress and informs future decisions.
Contact us now and lets talk about getting more leads for your business