There’s no point having a website that no one see’s. By researching the keywords you want to be found for, in this case SEO Hampshire you’re much more likely to be found.
Keywords explained
A keyword is a term or query typed into Google and is usually one, two, three words long. Long-tail keywords, which are longer still, generally have less searches but have better CTR’s (click through rate).
Our keyword research, including competitor analysis, helps find the optimum words for your business. We look for a combination of:
- High search volume
- Quality traffic leading to conversions
- Opportunities to rank in the top positions
This brings us back to the keyword we’ve used on this page SEO Hampshire. Adding our location gives local customers the opportunity to meet if they’d like to, but we look after clients all over the UK always providing a personal service.
Bounce Rates and Bots
A search engines purpose (Bing, Google) is to display the best answer possible to a query. Using complex algorithms, it looks at location, previous searches, time of day and much more. Having previously crawled millions of websites with it’s bots, produces a list of relevant answers and websites.
Bots, or Internet robots, are also known as spiders, crawlers, and web bots. They act as information gatherers trawl websites to help Google decide how good, bad or relevant your website is for it’s users.
One of the many algorithms search engines use is Bounce Rate, which measures how long a visitor remains on your website. When visitors bounce off quickly Google reads this as a negative experience and your website can be penalised accordingly. Choosing the right keywords supported by interesting content, will help keep visitors on your page and website.
Backlinks
A backlink is a link from one website to another which signals to Google how trustworthy your site is. The more links you have the better, but not all links are equal, better to have fewer from high authority domains, than lots from websites with none.
When creating a SEO strategy for your business, we identify competitor links and implement a plan to get you more. We also audit your content, meta descriptions and a ton of other metrics to help you achieve first page positions.
Free website audit
If you’d like a free audit of your website, hit the button below. Have question or need help with the results? Please get in touch here
